Integrate in-app missions, offerwalls, and point redemption with a single SDK, and grow user acquisition, revenue, and retention at the same time. Zero upfront cost, and launch in as little as one week.
Video ad IPM1.8xApps with rewards vs. apps without
Video ad IPM
With rewards vs. without
Zero upfront cost
From first call to launch
SDK support
Unity, iOS, Android, Flutter
Monthly revenue of “Shukka Buta”
Before vs. after adoption
Comparing IPM (installs per 1,000 ad impressions), apps with a rewards feature perform about 1.8x better than apps without one. “Play and earn points” becomes a selling point for your ads.
Average IPM (spend-weighted)
Source: Unity Ads
1M impressions: 3,910 → 6,910 installs
Only about 57% of the impressions are needed
Video ads promoting rewards: 6,110 → 58,123 (Jun → Aug 2025)
*Estimates based on averages provided by Unity Ads. Actual results vary by creative, bidding, and genre.
Japan’s points service market is expected to reach ¥3.3 trillion by FY2028, driven by the spread of cashless payments and how easy it is to earn points on a smartphone.
Source: Yano Research Institute, “Japan Points Service Market Forecast”
Rewards improve monetization, retention, and user acquisition at once. But building them in-house is heavier than you might expect.
Offerwall integration, gift redemption, point management, and an admin console all have to be built from scratch.
There are many legal issues to sort out, which adds work before release.
PoiLink holds a patent on systems that combine games, missions, and point redemption.
Gift redemption effectively means handling money. Protection against double redemption and fraudulent point earning is essential.
With PoiLink, you start on a system that already handles all of this.
Create a place in your app where users earn points, and turn their activity into revenue and engagement for you.
Missions based on in-app actions and offerwalls from Adjoe and Zucks are shown together in a single portal screen.
Users exchange their points for “Eraberu Pay” (えらべるPay), then choose from options such as PayPay points and Amazon gift cards.
One feature, three benefits.
No upfront fees. SDKs for Unity, iOS, Android, and Flutter are ready, and missions and screens are set up in the admin console.
Configure missions, tabs, rewards, and screen design in the admin console. Review drafts and publish in one go, and see revenue and mission performance at a glance.
Beginner, daily, weekly, monthly, and challenge tabs, plus step-by-step design with prerequisite missions.
Give in-app items as mission rewards, not just points.
Show Adjoe and Zucks as tabs in a single portal, with adjustable order and names.
Change the point unit, coin icon, colors, button images, fonts, and even sound effects.
Reports on estimated revenue, DAU, and points issued and redeemed, mission claim status, per-user history and compensation, and monthly payment statements are all in one console. Filter by period, app, and offerwall, and export breakdowns as CSV.
| App | OS | Est. revenue | DAU | Engagement rate | ARPDAU | Points issued |
|---|---|---|---|---|---|---|
| Sample App A | iOS | ¥251,300 | 7,120 | 46.2% | ¥2.52 | 1,884,000 pt |
| Sample App B | Android | ¥177,300 | 5,360 | 41.8% | ¥2.36 | 1,331,400 pt |
| Total | ¥428,600 | 12,480 | 44.3% | ¥2.45 | 3,215,400 pt |
Receive in-app actions and determine whether missions have been completed. Rewards can be points or in-app items.
Adjoe and Zucks offerwalls sit in the same portal as your missions, as tabs. Apply from the admin console and publish after review and connection.
Users exchange their points for “Eraberu Pay,” then choose from options such as PayPay points and Amazon gift cards. Redemptions are processed safely with protection against double redemption.
Adjust the look of the rewards screens in the admin console, preview, then publish.
A game released in 2015 grew revenue 10x and reached the Top 10 rankings after adding rewards.
Monthly revenue
Jun 2025: approx. ¥11M → Jan 2026: approx. ¥110M
180-day LTV per user
Aug 2025 → Jan 2026
Google Play top free games
Jan 2026 (#1 in Simulation, Aug 2025)
Installs from video ads
6,110 (Jun 2025) → 58,123 (Aug 2025)
CPI ¥196.84 / ROAS (LTV) 182.33%
Source: GFS presentation “‘Shukka Buta,’ a 10-year-old game app, grew revenue 10x and reached the Top 10” (EAGLE Inc. × adjoe)
Register your company and app via the application form.
YouFirst, your app is reviewed by the offerwall providers and the gift partner. After approval, we set up connections and redemption options.
TogetherPoiLink registers your app and issues the IDs for connection.
PoiLinkIntegrate the Unity, iOS, Android, or Flutter SDK and implement token issuance on your server.
YouSet up missions and screen design in the admin console.
YouPublish the portal and improve it using the reports.
Together
A great game goes unplayed if it never reaches anyone. What was missing wasn’t quality—it was a reason for users to start. I founded PoiLink to build a world where good things don’t get buried.Ryuma Hachisu, Representative Director
Years ago, I borrowed ¥20 million to make a game called “Reclaim Akihabara” (秋葉原を奪還せよ). I was proud of it. The game was fun. But it never reached its players.
Looking back, quality wasn’t the problem. What was missing was a reason for users to start playing. Fun gives people a reason to keep playing, but not a reason to take the first step. I learned the hard way that product quality and a reason to start are two different things.
That lesson became a conviction when we added rewards to “Shukka Buta,” a game we run ourselves. Players who came for the rewards discovered how fun the game was, and they stayed. Rewards create the reason to start; fun creates the reason to stay. With that combination, a ten-year-old title grew dramatically once again.
PoiLink offers this mechanism as a feature that any app or web service can build in. We are not building a points site. We are building infrastructure that creates revenue for app operators, a reason to start for users, and results for advertisers—all at the same time.
Toward a world where good things don’t get buried. We want to turn the lessons from our own stumbles into strength for everyone who is building something good.
Ryuma Hachisu, Representative Director, PoiLink Co., Ltd.
| Company Name | PoiLink Co., Ltd. |
|---|---|
| Founded | March 1, 2026 |
| Capital | ¥8,000,000 |
| Representative Director | Ryuma Hachisu |
| Head of Engineering / Security | Satoshi Ebisawa |
| Address | 11F BIG Office Plaza Ikebukuro, 2-62-8 Higashi-Ikebukuro, Toshima-ku, Tokyo, Japan |
| Business Description | Provider of “PoiLink,” a point management SaaS for rewards |
Tell us about your app, and we’ll propose how to get started.
Send us your questions or consultation requests using the form below.
